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The future of marketing industry, when humans are out of the picture

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__All_is_full_of_love______by_I_Andreea_IWhat if I told you that in 30 years there will be no human jobs left? This idea came to my mind recently, after I watched the movie “Her”, starring Scarlett Johanson. It’s a nice Hollywood love story with an unusual exception that the main star is an intelligent self-learning OS that in no time starts to socialize, feel, and… love. So, I couldn’t help but wonder: how would our future look like if operating systems would be no different that humans, and in many ways even better! If “Siri” becomes the ultimate secretary…how would the employment world look like around 2050? Would we have humans as employees AT ALL…?

Well, it’s a known fact that technology revolution is fast replacing human beings with machines in virtually every sector and industry in the global economy. Already, millions of workers have been permanently eliminated from the economic process, and whole work categories and job assignments have shrunk, been restructured, or disappeared. Global unemployment has now reached its highest level since the great depression of the 1930s.According to the Bureau of Labor Statistics , more than 800 million human beings are now unemployed or underemployed in the world. That figure is likely to rise sharply between now and the turn of the century as millions of new entrants into the workforce find themselves without jobs.

With current surveys performed by the Bureau of Labor Statistics  showing that less than five percent of companies around the world have even begun the transition to the new machine culture, massive unemployment of a kind never before experienced seems all but inevitable in the coming decades. So, with all the intuitive and flexible advancements in the technological sector, could it be possible that the human personnel could get ”extinct”, like dinosaurs in about 30 years?!

Word of mouth is fast, but word of tweets is faster

Social media is taking over our lives — in good and bad ways. It’s everywhere we go and in everything we do. If we read an article, listen to music, play a video game, take a picture or a slew of other things, we can share them on our choice of social media. We’ve got social media that’s picture based, post based and tweet based. We use it to interact with friends, find new deals on our favorite things, post pictures of our adventures and to advertise. There’s no way to escape the effect that social media has had, is having and will have on our culture. It’s a way of life, and it’s here to stay. It seems there are social solutions to just about every need….Meanwhile, while we’re too busy prioritizing our precious time by doing everything online (updating holiday photos, sharing best restaurants according to our location or even synchronizing incomings with the cell or watch) we slip into a different pattern without even realizing it: the human-online channel-human pattern. The “digital” mediator has fit into its cozy place between us, as we left the door wide open. If we also turn our attention to the latest PGI research, which indicates in its info graphics that “ the average person spends more than 12 hours a day looking at a screen, be it a TV, computer, or mobile device”, it’s just another proof emphasizing the same reality we’re living in: the communication between human beings has turned digital.

However, due to the abundance of information and this new emphasis on resourcefulness, the Internet creates a sense that anything is knowable or findable — as long as you can construct the right search, find the right tool, or connect to the right people. The Internet empowers better decision-making and a more efficient use of time in the work environment. So, it’s a perfect rendering of our changing communication habits. We get to see the growing use of social networks for business purpose that not only help a company gain visibility but also teach it how to improve and how to keep its clients happy. Definitely, the word of mouth these days is the “digital” word of mouth. As this idea came to my mind, I couldn’t help but thinking that although the world has already begun its “automatic” turn, still the creators behind all things remain…humans.

The post The future of marketing industry, when humans are out of the picture appeared first on Ignite Cloudware Ltd.


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